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Category:
Go-to-Market
Ideal Customer Profile vs Buyer Persona: what’s the difference?
October 28, 2025
The ICP defines the ideal type of company to sell to, and the Buyer Persona is a semi-fictional map of…
Landing page vs Figma prototype vs functional app: what to choose for your product idea?
October 16, 2025
Founders often want to jump to coding a full app from the get-go, but there is a better way (especially…
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